science

Second Nature (AI Company)

Second Nature (AI Company) is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Second Nature (AI Company) rather than just read about it. In short: Second Nature, founded in Israel in 2018, is a company that offers professional training software that uses artificial intelligence: software for sales, customer support, and other training use cases. The software includes AI-generated avatars used for training simulations, it was formally launched in 2022.

Key takeaways

Second Nature (AI Company) belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Second Nature (AI Company) to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Second Nature (AI Company) from memory before moving on to harder problems.

Reference excerpt

Second Nature, founded in Israel in 2018, is a company that offers professional training software that uses artificial intelligence: software for sales, customer support, and other training use cases. The software includes AI-generated avatars used for training simulations, it was formally launched in 2022. The company is headquartered in Tel Aviv, employs 45 people, and has raised $38 million in total funding. In 2025 it was included in the "50 most promising Israeli startups - 2025" list by Calcalist - number 37.

History Second Nature was founded by Alon Shalita and Ariel Hitron, who met at their children’s kindergarten. Shalita was a lead engineer at Facebook, and Hitron was a VP for new markets at Kaltura. In 2018, Hitron and Shalita founded Second Nature, developing an AI-based platform featuring avatars designed to simulate sales training conversations in natural language. The company was among OpenAI’s first beta users, gaining access to its initial GenAI models. In its initial years, Second Nature reported customers that included Zoom and Check Point. The company formally launched in 2022. The company held a Series A funding round in January 2022, led by Signals VC, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc. via the Zoom Apps Fund, raising $12.5 million. In October 2025, a Series B funding round added $22 million, bringing the company’s total funding to date to $38 million. The Series B round was led by Sienna VC and supported by BrightPixel, StageOne Ventures, Cardumen, Signals VC, and Zoom. It also added several additional avatars alongside “Jenny,” the company’s primary AI training avatar that is still used.

See also ChatGPT OpenAI Venture capital in Israel AI21 Labs

References

Worked examples

Example 1 — a first encounter with Second Nature (AI Company)

Start with the simplest possible case. Write down what Second Nature (AI Company) claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Second Nature (AI Company) before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Second Nature (AI Company) ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Second Nature (AI Company)

In research: Second Nature (AI Company) appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Second Nature (AI Company) in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Second Nature (AI Company) is common in secondary-school and first-year university syllabi. It links to neighbouring topics Artificial intelligence companies, Companies based in Tel Aviv, Israeli companies established in 2018, so understanding it makes those chapters shorter.
In everyday life: Look for Second Nature (AI Company) outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Second Nature (AI Company) in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Second Nature (AI Company) means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Second Nature (AI Company) out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Second Nature (AI Company) in simple terms?

Why does Second Nature (AI Company) matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Second Nature (AI Company)?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Second Nature (AI Company).