Sexual objectification is the act of treating a person solely as an object of sexual desire (a sex object). Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Objectification is most commonly examined at the level of a society (sociology), but can also refer to the behavior of individuals (psychology), and is a type of dehumanization. Although both men and women can be sexually objectified, the concept is mainly associated with the objectification of women, and is an important idea in many feminist theories, and psychological theories derived from them. Many feminists argue that sexual objectification of girls and women contributes to gender inequality, and many psychologists associate objectification with a range of physical and mental health risks in women. Research suggests that the psychological effects of objectification of men are similar to those of women, leading to negative body image among men. The concept of sexual objectification is controversial, and some feminists and psychologists have argued that at least some degree of objectification is a normal part of human sexuality.
Sexual objectification of women
The sexual objectification of women involves them being viewed primarily as an object of heteronormative male sexual desire, rather than as a whole person. Although opinions differ as to which situations are objectionable, many see the objectification of women taking place in the sexually oriented depictions of women in advertising, art and media, pornography, the occupations of stripping and prostitution, and women being brazenly evaluated or judged sexually or aesthetically in public spaces and events, such as beauty contests. Some feminists and psychologists argue that sexual objectification can lead to negative psychological effects including eating disorders, depression and sexual dysfunction, and can give women negative self-images because of the belief that their intelligence and competence are currently not being, nor will ever be, acknowledged by society. Sexual objectification of women has also been found to negatively affect women's performance, confidence, and level of position in the workplace. How objectification has affected women and society in general is a topic of academic debate, with some saying girls' understanding of the importance of appearance in society may contribute to feelings of fear, shame, and disgust during the transition to womanhood, and others saying that young women are especially susceptible to objectification, as they are often taught that power, respect, and wealth can be derived from one's outward appearance.
Sexual objectification of men
General Instances where men may be viewed as sexualized can be in advertisements, music videos, films, television shows, beefcake calendars, women's magazines, male strip shows, and clothed female/nude male (CFNM) events. Women also purchase and consume pornography. Within gay male communities, men are often objectified. In 2007 a study found discussing negative effects of objectification was met with considerable resistance in the community. The sexual objectification of men of colour may force them to play specific roles in sexual encounters that are not necessarily of their own choosing. Research suggests that the psychological effects of objectification on men are similar to those of women, leading to negative body image among men.
Media Men's bodies have become more objectified than they previously were, though because of society's established gaze on the objectification of women, the newfound objectification of men is not as widespread. Even with this increase of male objectification, men are still seen as the dominant figures and so the focus is still primarily on women. Male sexual objectification has been found in 37% of advertisements featuring men's body parts to showcase a product. Similar to the issues of sexual objectification in women, it is common for said objectification to lead men to body shaming, eating disorders, and a drive for perfection. The continued exposure of these "ideal" men subject society to expect all men to fit this role. Male actors featured in TV shows and movies are oftentimes in excellent shape and have the "ideal" bodies. These men often fill the leading roles. When society is subjected to men who do not have ideal bodies, we typically see them as the comic relief. It is rare to see an out of shape man have a leading role. Leanne Dawson writes that "There are temporal, cultural and geographical "norms" of gender and other aspects of identity, which are often incorrectly considered to be inherent or natural." In the media, the ideal version of a man is seen as a strong, toned man. The idealized version of a woman is thin. Body evaluation is more commonly used to criticize women than men, and it can take different forms for men. For example, body evaluation is often directed at men's nonverbal cues. By contrast, women more often are subject to body evaluation in the form of sexual, sometimes offensive, verbal remarks. Men tend to experience this from other men, whereas women experience it from both sexes. The Interpersonal Sexual Objectification Scale (ISOS) is a scale that shows sexual objectification of respondents, both men and women. While experiencing sexual objectification, it creates the need to constantly maintain and critique one's physical appearance. This leads to other things like eating disorders, body shaming, and anxiety. The ISOS scale can be related to objectification theory and sexism. Self-objectification, which is the way in which people evaluate themselves, is concentrated more on women. Men typically experience it through media display. To the extent that men do experience self-objectification, studies have shown that men typically do not experience its negative effects to the extent that women do. In the media, sexual objectification has been used as a way to sell products to the general public. Sexual objectification has been used as a marketing strategy for many decades according to the Journal of Advertising. This specific strategy targets the public in selling products that will make them look and feel desirable and attractive. It is stated that this strategy sells well by grabbing the attention of the public. The journal states that explicit advertisements do better in marketing than other non-explicit ads.
Views on sexual objectification
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