Shakeology is a line of dietary supplement shakes produced by Beachbody (now known as BODi), marketed as a “superfood nutrition shake.” The product is promoted as providing comprehensive nutrition in a shake. The shakes aim to be a convenient way to increase daily intake of essential nutrients. Shakeology contains protein, probiotics, prebiotics, vitamins, minerals, adaptogens, and antioxidants. It has been shown in a 2018 clinical study to help curb cravings and in a 2022 clinical study to help support weight loss.
History In 2007, BODi founder and CEO Carl Daikeler worked with Isabelle Daikeler and Darin Olien to create Shakeology. Isabelle Daikeler is a certified trainer, one of few to receive the Distinguished Achievement Award from the International Sports Sciences Association. Darin Olien, who describes himself as a “superfood hunter”, is an author and TV and podcast host known for his advocacy of alternative medicine and whole food plant-based nutrition. He co-starred and produced the Netflix docuseries Down to Earth with Zac Efron in 2020. Shakeology sales by 2018 brought in two thirds of the company's revenues. The product was initially distributed through a network of independent sales partners under a multi-level marketing (MLM) model, but in 2024 BODi closed down the partner network and moved to direct-to-consumer sales, including affiliate marketing.
Nutrition
Each serving of Shakeology typically provides around 130–160 calories, 16–17 grams of protein, and about 7 grams of sugar, depending on the flavor, and varying protein content depending on the formula, with non-vegan versions offering whey protein for higher bioavailability. It also includes digestive enzymes, prebiotics, and probiotics. The product comes in both dairy-based and vegan formulations, with flavors such as chocolate, vanilla, tropical strawberry, cookies & creamy (US only) and café latte. In 2024, the company launched a new formula with no added sugar.
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