Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the First Division to break away from the Football League to form the Premier League in 1992. Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action, Tennis and + are available as a premium package on top of the basic Sky package. These services are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the United Kingdom and Ireland. Sky Sports News, Sky Sports Racing and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Jonathan Licht.
History
1989–1991: Predecessors Sky Television launched on 5 February 1989 and one of its four channels was Eurosport, which it co-founded with the European Broadcasting Union. However, in 1991, Eurosport was the subject of a complaint by the competitor Screensport, who argued the effect of restricting and distorting competition in the sports market and Sky pulled out of the venture. Also in the same year, it was sold to the TF1 Group and merged with Screensport two years later. British Satellite Broadcasting operated The Sports Channel, which launched on 27 March 1990. It broadcast part-time hours, especially during the week, and it therefore timeshared with The Computer Channel, which broadcast in the early mornings when it was off-air. That same year (2 November), BSB merged with Sky Television to form British Sky Broadcasting.
1991–1998: Beginnings
The Sports Channel was renamed Sky Sports on 20 April 1991 and began broadcasting to Sky viewers via the newly launched Astra 1B satellite on that date. It continued to transmit on BSB's Marcopolo satellite. The channel was sold as one of the major draws of the Sky system and initially aired sports such as rugby and golf before acquiring rights to German and Italian league football (both previously carried over from the Sports Channel). The channel was initially encrypted. It was broadcast free-to-view but an analogue VideoCrypt decoder was required to watch the channel. Since VideoCrypt decoders were only officially available within the United Kingdom, this measure was intended to prevent viewing of the service outside the United Kingdom and Ireland. However, it was following the formation of the Premier League for the 1992/93 football season, believed to have been assisted by the promise of higher television payments, that Sky Sports became well known. By bidding £304 million, BSkyB beat ITV to acquire the exclusive live Premier League football broadcasting rights for the United Kingdom and Ireland for a five-year period. In doing so, they had taken live top-flight English league football from terrestrial and free-to-air television for the first time. At this point, from 1 September 1992, Sky Sports became a monthly subscription channel and was sold either on a standalone basis, or at a reduced price if taken with Sky's movie channels. On 19 August 1994, a secondary channel called Sky Sports 2 was launched, although it initially only aired at weekends. On 1 November 1995, Sky launched a classic sports service called Sky Sports Gold, however it was ceased broadcasting after only a year on the air. On 16 August 1996, Sky launched Sky Sports 3, and soon after on 1 September the original channel was renamed to Sky Sports 1. This meant that Sky could accommodate a substantial new set of rights that it had recent acquired, which included the English Football League, the League Cup and Scottish football. On 1 September 1997, Sky Sports 2 became a full-time service.
1998–2017: Digital era
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