science

Social in the City

Social in the City is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Social in the City rather than just read about it. In short: Social in the City (often styled as SitC), formerly Summer in the City, is an annual three-day multi-genre online video event held in London, dedicated to content creators and community from a range of social media platforms such as YouTube, Twitch, TikTok and Instagram. The first Summer in the City in 2009 was a gathering of YouTubers in the parks of London.

Key takeaways

Social in the City belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Social in the City to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Social in the City from memory before moving on to harder problems.

Reference excerpt

Social in the City (often styled as SitC), formerly Summer in the City, is an annual three-day multi-genre online video event held in London, dedicated to content creators and community from a range of social media platforms such as YouTube, Twitch, TikTok and Instagram. The first Summer in the City in 2009 was a gathering of YouTubers in the parks of London. In 2016, SitC was acquired by MCM Expo Group as part of their "MCM Central" brand. After SitC 2019 the event was rebranded as Social in the City, the first Winter Edition in December took place at the National Exhibition Centre.

History

2009–2011 (London Parks) The first Summer in the City was held in London, as a traditional YouTube gathering. It was organised by vlogger Tom Burns and YouTube musician Dave Bullas, with the support of Liam Dryden and Jazza John. The three-day event was held in the last weekend of August and took place across several of London's Royal Parks. The largest attendance at any point was reportedly 200 people, a mix of YouTube creators and viewers. In its first three years, the event followed the pattern of meeting in parks by day, and moving to a London venue such as The Luminaire for live music performances in the evening.

2012 (The Brewery) Following the rapid growth of the event, the decision was made to hold the fourth Summer in the City at a dedicated venue for its duration; SitC 2012 took place at The Brewery in London from 17 to 19 August. This was the first year the event would introduce official programming, including workshops and Q&As from creators, as well as an official livestream on the event's YouTube channel. The number of prospective attendees at SitC 2012 exceeded the 1,000-person capacity of the venue, inspiring the need to move away from being a free event and introduce ticketing in following years.

2013–2014 (Alexandra Palace) SitC's first official ticketed event and the fifth event overall was held in London's Alexandra Palace, with an increased capacity of 7,000 attendees. Backlash over the announcement that the event would now charge admission before confirming the venue, dates or line-up of featured creators resulted in the cut of early ticket prices to £10 plus VAT. Accompanying 2013's event was a spin-off tour called the Summer Warm-Up, which involved creators from the SitC 2013 line-up touring through some of the UK's major cities, to perform one-off gigs in the build-up to the main event in London. The 2013 SitC was also the introduction of formal meet & greets, where fans would wait in line to meet popular YouTubers from the lineup. The high demand of creators along with the "first come, first served" model of the meet & greets resulted in the decision to add additional ticketing to the meet & greets in 2014. The sixth event SitC 2014 attracted over 8,000 attendees. The event started with a Creator Day on Friday with panels targeted towards creators rather than fans. Continuing issues with the demand for SitC's meet & greets in 2014 inspired the development of an online ballot system, that has since been implemented in following events.

2015–2019 (ExCeL London) Summer in the City moved to ExCeL for its seventh year which increased its overall capacity to 10,000 attendees. Upon the preliminary announcement of the venue and ticket sales in January 2015, nine influential creators from talent network Gleam including Zoella, Alfie Deyes and Joe Sugg simultaneously announced they would not be attending 2015's event, favouring plans for their own event titled Amity Fest. SitC 2015 hosted the presentation of several YouTube Play Button awards to creators who had recently hit milestones of 100,000 or 1 million subscribers on their channels, and NME stated that vlogging has become big business. In February 2016, SitC joined MCM Expo Group. The first event hosted under the MCM ownership took place 12–14 August 2016. Emma Blackery published three SitC 2017 videos in her vlog and won in the "Song of the Year" category. Other winners included Hannah Witton, TomSka, Dodie Clark, and Rose and Rosie. SitC 2019 featured panelists Hannah Witton, Tom Scott and others. After this event Tom Burns announced that Summer in the City would be rebranded as Social in the City. The first Social in the City: Winter Edition took place at the National Exhibition Centre in December.

Summer in the City Awards SitC 2016 was the debut of the Summer in the City Awards, an event dedicated to presenting community-nominated awards such as "Best Vlogger" and "YouTuber Book Of The Year" to winning creators on the mainstage.

2016 Niki and Sammy Albon were the first hosts of the Summer in the City Awards.

2017 Tom Burns hosted in 2017.

2018 The 2018 ceremony was again hosted by Tom Burns.

References

External links Official website

Worked examples

Example 1 — a first encounter with Social in the City

Start with the simplest possible case. Write down what Social in the City claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Social in the City before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Social in the City ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Social in the City

In research: Social in the City appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Social in the City in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Social in the City is common in secondary-school and first-year university syllabi. It links to neighbouring topics 2000s YouTube events, 2009 establishments in England, 2010s YouTube events, so understanding it makes those chapters shorter.
In everyday life: Look for Social in the City outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Social in the City in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Social in the City means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Social in the City out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Social in the City in simple terms?

Why does Social in the City matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Social in the City?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Social in the City.