Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others. This domain also includes social knowledge, which refers to one's knowledge of social roles, norms, and schemas surrounding social situations and interactions. People learn about others' feelings and emotions by picking up information they gather from physical appearance, verbal, and nonverbal communication. Facial expressions, tone of voice, hand gestures, and body position or movement are a few examples of ways people communicate without words. A real-world example of social perception is understanding that others disagree with what one said when one sees them roll their eyes. There are four main components of social perception: observation, attribution, integration, and confirmation. Observations serve as the raw data of social perception—an interplay of three sources: persons, situations, and behavior. These sources are used as evidence in supporting a person's impression or inference about others. Another important factor to understand when talking about social perception is attribution. Attribution is expressing an individual's personality as the source or cause of their behavior during an event or situation. To fully understand the impact of personal or situational attributions, social perceivers must integrate all available information into a unified impression. To finally confirm these impressions, people try to understand, find, and create information in the form of various biases. Most importantly, social perception is shaped by an individual's current motivations, emotions, and cognitive load capacity. Cognitive load is the complete amount of mental effort utilized in the working memory. All of this combined determines how people attribute certain traits and how those traits are interpreted. The fascination and research for social perception date back to the late 1800s when social psychology was first being discovered.
Background
Observation The processes of social perception begin with observing persons, situations, and behaviors to gather evidence that supports an initial impression.
Persons – physical influence Although society tries to train people not to judge others based on their physical traits, as social perceivers, we cannot help but be influenced by others' hair, skin color, height, weight, style of clothes, pitch in voice, etc., when making a first impression. People have the tendency to judge others by associating certain facial features with specific personality types. For example, studies indicate that people are perceived as stronger, more assertive, and competent if they have small eyes, low eyebrows, an angular chin, wrinkled skin, and a small forehead. People tend to associate baby-faced people with impotence and harmlessness.
Situations – context from prior experiences are able to easily predict the sequences or results of an event based on the extent and depth of their past experiences with a similar event. The ability to anticipate the outcomes of a situation is also greatly influenced by an individual's cultural background because this inevitably shapes the types of experiences. Situational observations either lead humans to have preset notions about certain events or to explain the causes of human behaviors.
Behaviors – nonverbal communication Nonverbal communication helps people express their emotions, attitudes, and personalities. The most dominant form of nonverbal communication is the use of facial expressions to channel different emotions. Greatly influenced by Charles Darwin's research on facial expressions and book The Expression of the Emotions in Man and Animals (1872), it is believed that all humans, regardless of culture or race, encode and decode the six "primary" emotions, (happiness, sadness, anger, fear, surprise, and disgust), universally in the same way. To encode means to communicate nonverbal behavior, while to decode means to interpret the meaning or intention of the nonverbal behavior. Decoding sometimes is inaccurate due to affect blend, (a facial expression with two differently registered emotions), and/or display rules, (culturally dictated rules about which nonverbal behaviors are acceptable to display). Other nonverbal cues such as: body language, eye contact, and vocal intonations can affect social perception by allowing for thin-slicing. Thin-slicing describes the ability to make quick judgements from finding consistencies in events based only on narrow frames of experience.
Attribution With the observations drawn from persons, situations, and behavior, the next step is to make inferences that identify an individual's inner dispositions.
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