Sophie Zhang is an American data scientist and whistleblower who formerly worked at the Facebook Site Integrity fake engagement team, created to deal with bot accounts, often controlled by authoritarian governments' entities. From 2018 to 2020, while investigating those fake engagements, Zhang uncovered abusive political manipulation and opposition harassment networks in 25 countries. She testified that Facebook negligence allowed those authoritarian regimes to manipulate public discourse. Zhang reported that most of these subversive networks use Facebook's organization pages, configured with human names and photographs to mimic human accounts in order to successfully evade Facebook's emerging efforts to counter fake users. The British newspaper The Guardian dedicated a series, The Facebook Loophole, based on Zhang's resources and accounts, to report on these Facebook-based political manipulations. Following later whistleblower Frances Haugen's testimony on Facebook's impact on children, interest toward Zhang's testimony increased with investigation from European and American legislative bodies ongoing.
Career Zhang worked at Facebook for two years as a data scientist until September 2020. She was in the "Fake Engagement" team, a sub-division of the "Spam team" assigned to look for abuses of the platform. Zhang investigated “fake engagement” such as inauthentic likes, comments, shares, and reactions. There was no Facebook team dedicated to investigating and rooting out these fake or abusive organization pages.
Unveiled government abuses She found series of "multiple blatant attempts by foreign national governments to abuse our platform on vast scales to mislead their own citizenry, [which] caused international news on multiple occasions". Most notably, these included:
Honduras, 2018: President Juan Orlando Hernández - From June to July 2018, 78% of Hernández’s Facebook posts received likes that were not from real people, artificially boosting his apparent popular support by a factor of five. The social manager of Hernández's official Facebook pages, for both Hernández and his late sister who had served as communications minister, was directly controlling several hundreds of fake entities. This campaign used Facebook's Organization Pages, configured with human names and photographs, to add support and to lure unaware readers. Azerbaijan, 2019: Zhang found the ruling party to be using thousands of Organization Pages to harass opposition parties. The network of pages was still active as of June 2021. India, USA, Mexico, Honduras, Ecuador, Bolivia, Paraguay, Argentina, Italy, Poland, Ukraine, Albania, Bulgaria, Turkey, Iraq, Tunisia, Mongolia, India, Myanmar, Indonesia, Philippines, South Korea, Dominican Republic, Afghanistan, El Salvador, and more.
Departure from Facebook Zhang was fired from Facebook in September 2020. She declined a $64,000 severance package attached to a non-disparagement agreement restricting her ability to speak publicly about Facebook issues. On her departure day, she posted a 7,800-word departure message to Facebook's internal message board outlining Facebook’s failure to combat political manipulation campaigns similar to the Russian interference in the 2016 United States elections. Anticipating Facebook's deletion of the post, she created a personal, password-protected website with a copy of the post, then distributed its web address and password to Facebook co-workers. Facebook suppressed the message on the internal board, then contacted Zhang's web hosting service and domain registrar to request and force her private website offline.
Facebook criticisms Zhang argued that Facebook was not acting out of malice, but rather in slapdash, haphazard ways, concerned with self preservation and public relations. She pointed out several shortcomings in Facebook's management of such unauthentic political engagement on its services.
Facebook priority assessment. Structure and effort investments focuses on “large-scale” issues (ex: spam) rather that specific uncivic and political cases. Issues are prioritized by volume, so outright political manipulations in smaller countries are discounted despite their real impact. Zhang reported that 99% of resources are dedicated to fight spams. Expansion to fight political and election manipulations was rejected due to limitation of human resources. Facebook has an "enforcement gap", with a dedicated team fighting fake accounts, but no team fighting fake organizations that can work like and mimic user accounts. Facebook minimized bottom-up alerts by on-the-ground data analysts. Facebook investment priorities and associated internal workload makes it impossible to properly manage political manipulations. Facebook decision processes are generally haphazard, despite its effort to project itself as a fully competent entity. Facebook has a Western-centric focus. Western occurrences of political manipulations are dealt with rapidly, while responses to occurrences in other countries are delayed or not responded to at all. Facebook waits for and reacts to media coverage in a public relationship management approach. Facebook management has used negative media coverage to assess priorities, arguing that no previous media coverage means no relative importance of an issue. Facebook acts with no public oversight. Low-level data analysts have control and censorship power over world leaders and public discourses, with the capacity to let political manipulation continue or to stop it. While at Facebook, Zhang had monitored and personally taken or not taken action in countless countries, some of which were later shaken by civil unrest. Zhang declared she therefore has "blood on [her] hands".
Reaction to Frances Haugen Zhang has expressed support for another Facebook whistleblower, Frances Haugen, who shared internal company documents with The Wall Street Journal and on October 5, 2021, testified before the United States Senate Commerce Committee's Sub-Committee on Consumer Protection, Product Safety, and Data Security. On October 12, 2021, Zhang told CNN she has shared documents about Facebook with a United States law enforcement agency, and that she is available to testify before Congress and is encouraged by the bipartisan support for congressional action after Haugen's testimony.
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