The Speak Good English Movement (SGEM) is a campaign by the Government of Singapore, launched by then-Prime Minister Goh Chok Tong on 29 April 2000, to standardise Singapore English. It is seen as a measure to counter the usage of Singlish, the vernacular dialect of the country.
Background English was introduced in 1819 with the establishment of the modern port in Singapore. The port attracted migrants from neighbouring countries, such as China and India, resulting in a diverse linguistic landscape. Proximity to these languages has over generations influenced Singaporean English. Known colloquially as Singlish, the vernacular dialect is characterised by the mixture of local expressions with Standard English (e.g. the use of discourse particles such as lah). Singlish is commonly used by Singaporeans in informal contexts and can be incomprehensible to non-Singaporeans. When the Speak Good English Movement was launched in 1999, then-Prime Minister Goh Chok Tong described Singlish as "English corrupted by Singaporeans", and "broken, ungrammatical English". According to the government, mastery of Standard English is imperative to raise living standards in Singapore, and Singlish causes problems when Singaporeans need to communicate in the "global language of commerce, business and technology". The movement thus campaigns for an improved standard of English used in Singapore. In hopes of extending its reach, the movement adopts a different theme and target group each year, and also collaborates with various partner organisations to provide programmes in line with the movement's goals.
Aims The campaign aims to discourage the use of Singlish and encourage the use of a more standardised form of English, (i.e. generally modelled on the British standard). According to the movement's chairman, then Colonel (NS) David Wong, the Speak Good English Movement aims to build a sense of pride that Singaporeans can speak good English, as opposed to Singlish, as well as to check the trend where Singaporeans use Singlish as a way of identifying themselves. Instead, it envisions a brand of grammatically correct English, different from Singlish, to be linked with the unique Singaporean identity.
Past themes Since 2003, the Speak Good English Movement has been launched annually with year-long programmes and activities held island-wide to increase the awareness among Singaporeans that speaking good English matters in their daily lives. Each year a different theme focusing on the target audience is created. The themes that were used in the campaign up until 2015 are:
2000–2004: Speak Well. Be Understood. 2005–06: Speak Up. Speak Out. Speak Well. 2006–07: Be Understood. Not only in Singapore, Malaysia and Batam. 2007–08: Rock Your World! Express Yourself. 2008–09: I Can 2009–10: Impress. Inspire. Intoxicate. 2010–11: Get It Right 2011–12: How You Speak Makes a Difference 2012–13: Make Good English Stick 2013–14: 10 Tips to Improve Your English 2014-16: Grammar Rules Matter. Use Good English. 2017–18: Learn Grammar Rules to Rule the English Language 2019: Let's Connect. Let's Speak Good English.
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