science

Stomatol

Stomatol is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Stomatol rather than just read about it. In short: Stomatol is a brand of toothpaste first sold in Sweden at the beginning of the 20th century. It was particularly notable as having been one of the first Swedish brands to recognise and to use the power of mass media.

Key takeaways

Stomatol belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Stomatol to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Stomatol from memory before moving on to harder problems.

Reference excerpt

Stomatol is a brand of toothpaste first sold in Sweden at the beginning of the 20th century. It was particularly notable as having been one of the first Swedish brands to recognise and to use the power of mass media. The brand was originally made by the soap manufacturer Grumme & Son, acquired 1985 by pharmaceutical company Cederroth AB. The company made extensive use of press, film and signs, both enamel and neon.

It is particularly known for the large advertisement sign which has been a prominent local landmark at Slussen in Stockholm since 1909. The Stomatol Sign, made from lightbulbs, not neon tubes, was the first animated advertisement sign in Sweden (one can see the toothpaste being squeezed out of the tube). It was originally placed on the Katarinahissen elevator, but was moved in 1933 to the roof of the nearby building at Klevgränd 1 B. Technical problems forced the electricity to be shut down between 1963 and 1972 and from 1981 until 1986. Many Stomatol film commercials were animated. At least ten of the commercials produced in and around 1930 were drawn by Arvid Olson and Victor Bergdahl, creator of Captain Grogg. Live action, near-feature quality ads were produced around that time by Kinocentralen and which starred popular Swedish comedic actor Thor Modéen. Modéen was well known for living a rather extravagant lifestyle, mostly paid for through his work for Stomatol. The brand's slogan was "Stomatol - the only way to obtain healthy and strong teeth!" Stomatol was also manufactured and sold in Norway. Stomatol toothpaste was first manufactured by Carl A. Høyers Stomatolfabrikk in Oslo, which held the exclusive rights for the Norwegian market in 1896. They continued to make Stomatol until they were acquired by competitor Marwell Hauge in 1970, and the Stomatol brand name was discontinued in Norway some time after. From its beginnings, Stomatol devoted part of its budget to advertising, whether in newspapers or in the streets. At the turn of the twentieth century, a building located at the 92-94 Regeringsgatan in Stockholm sported a large Stomatol painting.

References

External links and references History and photographs of early Stomatol film advertisements, at the website of the Swedish National Archive of Recorded Sound and Moving Images (SLBA) Martin Stugart, "Vem har skapat Stomatolskylten?" ("Who has created the Stomatol sign?"), reply to a letter from a reader, in a regular column on local Stockholm history in Dagens Nyheter (accessed January 18, 2006)

Illustrations

Stomatol: Poster for Stomatol — Poster for Stomatol

Worked examples

Example 1 — a first encounter with Stomatol

Start with the simplest possible case. Write down what Stomatol claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Stomatol before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Stomatol ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Stomatol

In research: Stomatol appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Stomatol in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Stomatol is common in secondary-school and first-year university syllabi. It links to neighbouring topics 1895 establishments in Sweden, Brand name products stubs, Brands of toothpaste, so understanding it makes those chapters shorter.
In everyday life: Look for Stomatol outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Stomatol in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Stomatol means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Stomatol out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Stomatol in simple terms?

Why does Stomatol matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Stomatol?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Stomatol.