The Streisand effect is the phenomenon in which an attempt to hide, remove, or censor information results in the unintended consequence of the effort instead increasing public awareness of the information.
Origin
In 2003, American singer and actress Barbra Streisand sued photographer Kenneth Adelman and Pictopia.com for US$50 million for violation of privacy. The lawsuit sought to remove Image 3850, labeled as "Streisand Estate, Malibu", an aerial photograph in which Streisand's clifftop residence in Malibu was visible, from the publicly available California Coastal Records Project of 12,000 California coastline photographs. As the project's goal was to document coastal erosion to influence government policymakers, privacy concerns of homeowners were deemed to be of minor or no importance. The lawsuit was dismissed and Streisand was ordered to pay Adelman's $177,000 legal attorney fees. "Image 3850" had been downloaded only six times prior to Streisand's lawsuit, two of those being by Streisand's attorneys; public awareness of the case led to more than 420,000 people visiting the site over the following month. Two years later, Mike Masnick of Techdirt coined the term when writing about Marco Beach Ocean Resort's takedown notice to urinal.net (a site dedicated to photographs of urinals) over its use of the resort's name.
How long is it going to take before lawyers realize that the simple act of trying to repress something they don't like online is likely to make it so that something that most people would never, ever see (like a photo of a urinal in some random beach resort) is now seen by many more people? Let's call it the Streisand Effect.
Streisand's perspective In her 2023 autobiography My Name Is Barbra, Streisand, citing security problems with intruders, wrote:
My issue was never with the photo [...] it was only about the use of my name attached to the photo. I felt I was standing up for a principle, but in retrospect, it was a mistake. I also assumed that my lawyer had done exactly as I wished and simply asked to take my name off the photo. According to Vanity Fair, Streisand "didn't want her name to be publicized with [the photo], for security reasons." Since the controversy, Streisand has published numerous detailed photos of the property on social media and in her 2010 book, My Passion for Design.
Mechanism Attempts to suppress information are often made through cease-and-desist letters, but instead of being suppressed, the information sometimes receives extensive publicity, becoming viral over the Internet or being distributed on file-sharing networks. Seeking or obtaining an injunction to prohibit something from being published or to remove something that is already published can "backfire" by increasing the publicity of the published work. The Streisand effect has been described as an example of psychological reactance, wherein once people are aware that some information is being kept from them, they are significantly more motivated to acquire and spread it. The Streisand effect has been observed in relation to the right to be forgotten, the right in some jurisdictions to have private information about a person removed from internet searches and other directories under some circumstances. A litigant attempting to remove information from search engines risks the litigation itself being reported in the news. The phenomenon has been described by the Chinese proverb, "(when one) attempts to cover (the truth), (it) becomes more conspicuous" (欲蓋彌彰, pinyin: Yù gài mí zhāng).
Other examples
In politics and government The French intelligence agency DCRI's attempt to delete the French Wikipedia article about the military radio station of Pierre-sur-Haute resulted in the restored article temporarily becoming the most-viewed page on the French Wikipedia. In October 2020, the New York Post published emails from a laptop owned by Hunter Biden, the son of then Democratic presidential nominee Joe Biden, detailing an alleged corruption scheme. After internal discussion that debated whether the story may have originated from Russian misinformation and propaganda, Twitter blocked the story from their platform and locked the accounts of those who shared a link to the article, including the New York Post's own Twitter account, and White House Press Secretary Kayleigh McEnany, among others. Researchers at MIT cited the increase of 5,500 shares every 15 minutes to about 10,000 shares shortly after Twitter censored the story, as evidence of the Streisand Effect nearly doubling the attention the story received. Twitter removed the ban the following day. In 2025, Donald Trump's lawsuit against The Wall Street Journal for publishing a letter between Donald Trump and Jeffrey Epstein has been described by some as causing a Streisand effect. A 2025 study found that banned books in the United States grew in circulation by 12%, on average, compared with comparable nonbanned titles after the ban. In light of warnings from Brendan Carr, the chairman of the Federal Communications Commission, that the fairness doctrine might apply to the talk show, CBS suppressed Stephen Colbert's February 2026 interview with candidate James Talarico. It was then presented on YouTube, garnering far more views than it might have gotten if it had been aired on CBS. This was described as an example of the Streisand effect.
By businesses
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![Streisand effect: When the French intelligence agency DCRI tried to delete Wikipedia's article about the military radio station of Pierre-sur-Haute, much of which came from a documentary made with the cooperation of the French Air Force and freely available online,[31][32] the article became the French Wikipedia's most-viewed page.](https://upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Base_militaire_de_Pierre-sur-Haute.jpg/500px-Base_militaire_de_Pierre-sur-Haute.jpg?utm_source=en.wikipedia.org&utm_campaign=parser&utm_content=thumbnail)
