In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, multimedia, database record, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are generally chosen informally and personally by the item's creator or by its viewer, depending on the system, although they may also be chosen from a controlled vocabulary. Tagging was popularized by websites associated with Web 2.0 and is an important feature of many Web 2.0 services. It is now also part of other database systems, desktop applications, and operating systems.
Overview People use tags to aid classification, mark ownership, note boundaries, and indicate online identity. Tags may take the form of words, images, or other identifying marks. An analogous example of tags in the physical world is museum object tagging. People were using textual keywords to classify information and objects long before computers. Computer based search algorithms made the use of such keywords a rapid way of exploring records. Tagging gained popularity due to the growth of social bookmarking, image sharing, and social networking websites. These sites allow users to create and manage labels (or "tags") that categorize content using simple keywords. Websites that include tags often display collections of tags as tag clouds, as do some desktop applications. On websites that aggregate the tags of all users, an individual user's tags can be useful both to them and to the larger community of the website's users. Tagging systems have sometimes been classified into two kinds: top-down and bottom-up. Top-down taxonomies are created by an authorized group of designers (sometimes in the form of a controlled vocabulary), whereas bottom-up taxonomies (called folksonomies) are created by all users. This definition of "top down" and "bottom up" should not be confused with the distinction between a single hierarchical tree structure (in which there is one correct way to classify each item) versus multiple non-hierarchical sets (in which there are multiple ways to classify an item); the structure of both top-down and bottom-up taxonomies may be either hierarchical, non-hierarchical, or a combination of both. Some researchers and applications have experimented with combining hierarchical and non-hierarchical tagging to aid in information retrieval. Others are combining top-down and bottom-up tagging, including in some large library catalogs (OPACs) such as WorldCat. When tags or other taxonomies have further properties (or semantics) such as relationships and attributes, they constitute an ontology. In folder system a file cannot exist in two or more folders so tag system has been thought more convenient. But transitioning to tag system requires awareness of difference between properties of two systems. In folder system the information of classification is put outside of the file and we can change folder at once. In tag system the information of classification is put inside the file so changing its tag means changing the file and it needs to be saved again and takes time. Metadata tags as described in this article should not be confused with the use of the word "tag" in some software to refer to an automatically generated cross-reference; examples of the latter are tags tables in Emacs and smart tags in Microsoft Office.
History The use of keywords as part of an identification and classification system long predates computers. Paper data storage devices, notably edge-notched cards, that permitted classification and sorting by multiple criteria were already in use prior to the twentieth century, and faceted classification has been used by libraries since the 1930s. In the late 1970s and early 1980s, Emacs, the text editor for Unix systems, offered a companion software program called Tags that could automatically build a table of cross-references called a tags table that Emacs could use to jump between a function call and that function's definition. This use of the word "tag" did not refer to metadata tags, but was an early use of the word "tag" in software to refer to a word index. Online databases and early websites deployed keyword tags as a way for publishers to help users find content. In the early days of the World Wide Web, the keywords meta element was used by web designers to tell web search engines what the web page was about, but these keywords were only visible in a web page's source code and were not modifiable by users.
In 1997, the collaborative portal "A Description of the Equator and Some ØtherLands" produced by documenta X, Germany, used the folksonomic term Tag for its co-authors and guest authors on its Upload page. In "The Equator" the term Tag for user-input was described as an abstract literal or keyword to aid the user. However, users defined singular Tags, and did not share Tags at that point. In 2003, the social bookmarking website Delicious provided a way for its users to add "tags" to their bookmarks (as a way to help find them later); Delicious also provided browseable aggregated views of the bookmarks of all users featuring a particular tag. Within a couple of years, the photo sharing website Flickr allowed its users to add their own text tags to each of their pictures, constructing flexible and easy metadata that made the pictures highly searchable. The success of Flickr and the influence of Delicious popularized the concept, and other social software websites—such as YouTube, Technorati, and Last.fm—also implemented tagging. In 2005, the Atom web syndication standard provided a "category" element for inserting subject categories into web feeds, and in 2007 Tim Bray proposed a "tag" URN.
Examples
Within a blog Many systems (and other web content management systems) allow authors to add free-form tags to a post, along with (or instead of) placing the post into a predetermined category. For example, a post may display that it has been tagged with baseball and tickets. Each of those tags is usually a web link leading to an index page listing all of the posts associated with that tag. The blog may have a sidebar listing all the tags in use on that blog, with each tag leading to an index page. To reclassify a post, an author edits its list of tags. All connections between posts are automatically tracked and updated by the blog software; there is no need to relocate the page within a complex hierarchy of categories.
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