science

Tatango

Tatango is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Tatango rather than just read about it. In short: Tatango is a U.S. based company offering text message marketing (SMS/MMS) services. Tatango is a privately held corporation based in Seattle, Washington with investments from the Seattle Alliance of Angels.

Key takeaways

Tatango belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Tatango to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Tatango from memory before moving on to harder problems.

Reference excerpt

Tatango is a U.S. based company offering text message marketing (SMS/MMS) services. Tatango is a privately held corporation based in Seattle, Washington with investments from the Seattle Alliance of Angels.

History Derek Johnson developed the service, originally named NetworkText, during his time at the University of Houston's Bauer College of Business. Initially, it was started as a way for his fraternity (Delta Upsilon) to communicate. Initially operating as NetworkText, Tatango allowed groups and organizations to send text messages to their members, with 30-40 character advertisements included at the bottom of each message. The service was free for groups and organizations in collaboration with 4INFO. This was later changed on July 26, 2008, and the company started charging a monthly fee to use the service. Johnson left college and moved to Bellingham, WA, where he founded NetworkText with Matt Pelo. Pelo left the company later that year. In 2008, the company was renamed Tatango, and offices were established. Tatango moved from being a limited-liability company to a corporation late in 2008. In October that same year, Tatango launched a voice messaging service which has since been discontinued. Tatango acquired HungryThumb in 2012, followed by Broadtexter the following year. In 2016 Tatango launched the U.S. Short Code Directory. In 2022, Kevin Fitzgerald became the CEO, and Derek Johnson became Chief Innovation Officer.

Highlights In 2009, Tatango's CEO was included in Business Week's "Best Young Entrepreneurs" list.

Press Tatango has been mentioned in media outlets such as TechCrunch, Cnet, The Seattle Times, and LifeHacker. Former Tatango CEO, Derek Johnson, has been featured in The Wall Street Journal. Mentioned in the Forbes article "Killer app of the 2012 election".

References

External links Official website

Worked examples

Example 1 — a first encounter with Tatango

Start with the simplest possible case. Write down what Tatango claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Tatango before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Tatango ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Tatango

In research: Tatango appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Tatango in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Tatango is common in secondary-school and first-year university syllabi. It links to neighbouring topics Mobile telecommunication services, so understanding it makes those chapters shorter.
In everyday life: Look for Tatango outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

Ask Teacher Smith questions about this articleOpens your AI tutor with a question about “Tatango” →

Affiliate

Preply — study more efficiently by working with a personal tutor. 50% off.

How to study Tatango in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Tatango means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Tatango out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Tatango in simple terms?

Why does Tatango matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Tatango?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Tatango.