Trusona is an American identity software company based in Scottsdale, Arizona. The company was founded in 2015 by Ori Eisen, who had previously founded the device-identification firm The 41st Parameter. Trusona launched an identity-verification product in 2016, later became known for passwordless authentication, and raised about US$38 million in venture funding through 2020.
History
Founding Trusona was founded in 2015 by Ori Eisen. Eisen had earlier worked as worldwide fraud director at American Express and founded The 41st Parameter, a device-identification company that Experian acquired in 2013 for US$324 million. The company came out of stealth on February 22, 2016, with an identity-verification platform developed with input from the fraud consultant Frank Abagnale, who had advised Eisen at his earlier company. The first product combined in-person identity proofing, a hardware token, and anti-replay technology intended to prevent the reuse of captured authentication data.
Funding Trusona raised an US$8 million Series A round led by Kleiner Perkins in February 2016. In June 2017 it raised US$10 million in a round led by Microsoft Ventures, with Kleiner Perkins also participating. In January 2020 the company raised a US$20 million Series C round led by Georgian Partners, with participation from Kleiner Perkins, M12, OurCrowd, and Seven Peaks Ventures, and Akamai Technologies as a strategic investor. The round brought Trusona's total funding to about US$38 million.
Passwordless authentication In May 2017 Trusona introduced passwordless sign-in for Salesforce. It later added passwordless authentication for Microsoft services and Windows 10, which the company positioned alongside revised NIST digital-identity guidance. In February 2022 Trusona joined the board of directors of the FIDO Alliance. In May 2022 it released Trusona Authentication Cloud, an app-less passwordless sign-in service based on the FIDO and WebAuthn standards.
Later direction In 2024 Trusona announced ATO Protect, a service aimed at preventing account-takeover fraud during account-recovery and IT help-desk interactions. In 2026 the company released an integration of ATO Protect with ServiceNow.
Technology Trusona's early products used anti-replay techniques to stop captured authentication data from being reused, and the company was granted a related U.S. patent in 2020. Its later authentication products implemented the FIDO2 and WebAuthn standards for passwordless sign-in.
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