User research is the investigation to understand user behaviors, needs and motivations through interviews, surveys, usability evaluations and other forms of feedback methodologies. It is used to understand how people interact with products and evaluate whether design solutions meet their needs. This field of research aims at improving the user experience (UX) of products, services, or processes by incorporating experimental and observational research methods to guide the design, development, and refinement of a product. User research is used to improve a multitude of products like websites, mobile phones, medical devices, banking, government services and many more. It is an iterative process that can be used at anytime during product development and is a core part of user-centered design. Data from users can be used to identify a problem for which solutions may be proposed. From these proposals, design solutions are prototyped and then tested with the target user group even before launching the product in the market. This process is repeated as many times as necessary. After the product is launched in the market, user research can also be used to understand how to improve it or create a new solution. User research also helps to uncover problems faced by users when they interact with a product and turn them into actionable insights. User research is beneficial in all stages of product development from ideation to market release. Mike Kuniavsky further notes that it is "the process of understanding the impact of design on an audience." The types of user research you can or should perform will depend on the type of site, system or app you are developing, your timeline, and your environment. Professionals who practice user research often use the job title 'user researcher'. User researchers are becoming very common especially in the digital and service industries, even in the government. User researchers often work alongside designers, engineers, and programmers in all stages of product development.
Purpose With respect to user research in the field of design, research is typically approached with an empathetic perspective in order to humanize data collected about people. This method can also be referred to a human-centred approach to problem-solving. User researcher aims to uncover the barriers or frustrations users face as they interact with products, services, or systems. A unique facet of user research is the brand of user experience (UX) research which focuses on the feelings, thoughts, and situations users go through as they interact with products, services, and systems. Many businesses focus on creating enjoyable experiences for their users; however, not including users in their development process can result in failed products. Involving users in the development process helps design better products, adapt products to change in behaviors and needs, and design the right products and desirable experiences for the users. User research helps businesses and organizations improve their products and services by helping them better understand:
Who their users are; What their users are trying to achieve/ what their needs are; How do their users currently try to do things, and what are the current pain points; What is the best way to help users achieve their tasks. There are various benefits to conducting user research more than just designing better products and services. Understanding what people want before releasing products in the market will help save money. Additionally, user research helps to gather data that can help influence stakeholders' decisions based on evidence and not opinions.
Applications User research is interrelated with the field of design. In many cases, someone working in the field can take on both roles of researcher and designer. Alternatively, these roles may also be separated and teams of designers and researchers must collaborate through their projects. User research is commonly used in:
Software development User experience design
Types of User Research There is pure and applied research, user research utilizes applied research to make better products. There are many ways of classifying research, Erika Hall in her book Just Enough Research mentions four ways of classifying user research.
Generative or exploratory research Generative research or exploratory research is done to understand and define the problems to solve for users in the first place. It can be used during the initial stages of product development to create new solutions or it can be applied to an existing product to identify improvements and enhancements. Interviews, observational studies, secondary research, etc., are some of the common methods used during this phase. These methods are used to answer broad and open questions, where the aim is to identify problems users might be experiencing. Usually, the data collected through generative research must be synthesized in order to formulate the problems to be solved, for whom and why it is important.
Descriptive or explanatory research Descriptive research or explanatory research helps to define the characteristics of the problem and populations previously identified. It is used to understand the context of the problem and the context in which users have the problem. The methods in this phase can be very similar to the methods used in the generative research phase. However, this phase helps to identify what is the best way to solve a problem as opposed to what problem to solve. During this phase, experts in the problem area are consulted to fill knowledge gaps that will be required to create a solution. This phase is required to avoid making assumptions about the problem or people that might otherwise result in a biased solution. The aim of this phase is to get a good understanding of the problem, to get the right solution ideas.
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