Misinformation related to immunization and the use of vaccines circulates in mass media and social media despite the fact that there is no serious hesitancy or debate within mainstream medical and scientific circles about the benefits of vaccination. Unsubstantiated safety concerns related to vaccines are often presented on the Internet as being scientific information. A large proportion of internet sources on the topic are inaccurate which can lead people searching for information to form misconceptions relating to vaccines. Although opposition to vaccination has existed for centuries, the internet and social media have recently facilitated the spread of vaccine-related misinformation. Intentional spreading of false information and conspiracy theories have been propagated by the general public and celebrities. Active disinformation campaigns by foreign actors are related to increases in negative discussions online and decreases in vaccination use over time. Misinformation related to vaccination leads to vaccine hesitancy which fuels disease outbreaks. As of 2019, prior to the COVID-19 pandemic, vaccine hesitancy was considered one of the top 10 threats to global health by the World Health Organization.
Extent
A survey by the Royal Society for Public Health found that 50% of the parents of children under the age of five regularly encountered misinformation related to vaccination on social media. On Twitter, bots, masked as legitimate users were found creating false pretenses that there are nearly equal number of individuals on both sides of the debate, thus spreading misleading information related to vaccination and vaccine safety. The accounts created by bots used additional compelling stories related to anti-vaccination as clickbait to drive up their revenue and expose users to malware. A study revealed that Michael Manoel Chaves, an ex-paramedic who was sacked by the NHS for Gross Misconduct after stealing from two patients he was treating, is involved with the anti-vaccine community. These are the type of individuals who were previously interested in alternative medicine or conspiracy theories. Another study showed that a predisposition to believe in conspiracy theories was negatively correlated to the intention of individuals to get vaccinated. Spreading vaccine misinformation can lead to financial rewards by posting on social media and asking for donations or fundraising for anti-vaccination causes.
List of popular misinformation The World Health Organization has classified vaccine related misinformation into five topic areas. These are: threat of disease (vaccine preventable diseases are harmless), trust (questioning the trustworthiness of healthcare authorities who administer vaccines), alternative methods (such as alternative medicine to replace vaccination), effectiveness (vaccines do not work) and safety (vaccines have more risks than benefits).
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