For the real-life aircraft known as a Vertibird, see Tiltrotor
VertiBird was the name of a line of toy helicopter products made by Mattel between 1971 and the early 1980s.
Description The original VertiBird playset has a space theme appropriate for the Space Age attitude of the 1970s. The first set was reminiscent of the Project Mercury program. Later versions of the VertiBird would continue to revisit the space theme as well as other popular television and movie themes of the 1970s and early 1980s time period. The helicopter is attached to a rotating base with a rod and is controlled using a two-lever control unit. The controls operate similarly to a real helicopter. The throttle control provides proportional control of the blade speed. The pitch control provides for tilting the Vertibird forward or backward.
Distribution and licensing Distribution was not limited to the United States. Mattel produced international versions of the VertiBird playset for various markets including Canada, Brazil, the UK, Germany, Italy, Japan, and Mexico. To date, it is unknown just how many markets and languages Mattel distributed the VertiBird into. Mattel also licensed the VertiBird for production by other companies.
In the media Several Mattel VertiBird commercials were made in the 1970s and early 1980s. One of the advertising agencies used for production was Ogilvy & Mather. Episode 12 in season 8 of the original TV series Hawaii Five-0 ("Honor is an Unmarked Grave", first aired on November 28, 1975) included a scene of a young boy flying a VertiBird Air Police helicopter. Tiltwing aircraft called "Vertibirds" appear in the games Fallout 2, Fallout 3, Fallout: New Vegas, Fallout 4 and Fallout 76.
VertiBird versions There are 13 known different US versions of the VertiBird playsets. There were also some contracted production runs of the Mattel VertiBird for other companies.
USA versions 1971–VertiBird 1973–VertiBird Air Police 197?–VertiBird Polar Adventure 1973–VertiBird Rescue Ship 1975–VertiBird Paramedic Rescue 197?–VertiBird Airborne Rescue 1976–VertiBird Okanagan Logging 'Copter 1976–Space: 1999 Flying Eagle 1978–VertiBird S.W.A.T. Patrol 1979–VertiBird Night Patrol 1979–VertiBird Battlestar Galactica 1981–VertiBird Megaforce
International versions Localized for language and/or graphics.
Brazil (Brasil) Manufactured under the Brazilian Brand "Brinquedos Estrela" (Toys Star)
1975–Vertiplano 1984–VertiPlano 2000–Vertiplano Estrela C/ Caixa - Helicóptero De Resgate 2022–Vertiplano(Old Collection version)
Canada 1971–VertiBird 1973–VertiBird Air Police/Police De L'Air 1976–VertiBird Okanagan Logging 'Copter
Germany 1978–Libelle 12 Polizeihubschrauber
Italy 1978–VertiBird Elicottero Carabinieri. Early Mattel ads published in Italy promoted the toy as "Elicottero S.O.S. Mattel". 1980–VertiBird Veicolo Spaziale Mazinga "Z"
Japan 1973–VertiBird Sky Patrol 19??–VertiBird Helicopter Technic. Manufactured by Takara
Mexico Manufactured by Compañía Industrial de Plásticos, S.A. (CIPSA) under license from Mattel Inc.
1973–VertiBird Helicóptero de Control 197?–VertiBird Estacion Polar 197?–VertiBird Barco de Rescat.
United Kingdom 1976–VertiBird Airborne Rescue.
Contracted Vertibird versions 197?–Bluebird Air Police. Distribution in Canada and Europe. 1973–Burbank Toys Issue Air Police
References
External links
VertiBird links VertiSim Archived 2006-04-14 at the Wayback Machine - Free Vertibird Simulator for Windows Stuff We Love - 1970s Nostalgia site featuring many toys from the era
VertiBird videos 1973 Vertibird commercial - USA Air Police

