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Visible Language

Visible Language is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Visible Language rather than just read about it. In short: Visible Language is an American journal presenting visual communication research. Founded in 1967 as The Journal of Typographical Research by Merald Wrolstad, occasional Visible Language issues are co-edited with a guest editor-author.

Visible Language — main illustration
Visible Language — illustration

Key takeaways

  • Visible Language belongs to science; place it in that map before memorising details.
  • Learn the definition first, then one example that makes the definition concrete.
  • Connect Visible Language to a quantity you can measure, compute or draw — that is where exam questions come from.
  • Reproduce the core statement of Visible Language from memory before moving on to harder problems.

Reference excerpt

Visible Language is an American journal presenting visual communication research. Founded in 1967 as The Journal of Typographical Research by Merald Wrolstad, occasional Visible Language issues are co-edited with a guest editor-author. The journal was founded with the primary tenet of the journal being that reading and writing together form a new, separate, and autonomous language system. The journal has evolved to focus on research in visual communication. The journal has covered the subject of concrete poetry, the Fluxus art movement, painted text, textual criticism, the abstraction of symbols, articulatory synthesis and text, and the evolution of the page from print to on-screen display. Guest editor-authors have included Colin Banks, John Cage, Adrian Frutiger, Dick Higgins, Richard Kostelanetz, Craig Saper, and George Steiner. The journal was edited for 26 years (1987–2012) by Sharon Poggenpohl of the Illinois Institute of Technology's Institute of Design, with administrative offices at the Rhode Island School of Design. It is currently edited by Mike Zender of the University of Cincinnati, which publishes and provides administrative offices for the journal.

References Visible Language. Vol. 36.2, edited by Praima Chayutsahakij. 2002.

External links Website of Visible Language

Worked examples

Example 1 — a first encounter with Visible Language

Start with the simplest possible case. Write down what Visible Language claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Visible Language before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Visible Language ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Visible Language

In research
Visible Language appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry
Engineering practice reuses Visible Language in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom
Visible Language is common in secondary-school and first-year university syllabi. It links to neighbouring topics Communication design, Design magazines, Graphic design, so understanding it makes those chapters shorter.
In everyday life
Look for Visible Language outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.
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How to study Visible Language in 20 minutes

  1. Read the reference excerpt below once, without taking notes.
  2. Close the page and write down what Visible Language means in your own words.
  3. Compare your version with the excerpt and mark what you missed.
  4. Work through the three examples above with pen and paper.
  5. Explain Visible Language out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Visible Language in simple terms?

Visible Language is an American journal presenting visual communication research. Founded in 1967 as The Journal of Typographical Research by Merald Wrolstad, occasional Visible Language issues are co-edited with a guest editor-author.

Why does Visible Language matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Visible Language?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Visible Language.

Tags

  • Communication design
  • Design magazines
  • Graphic design
  • Illinois Institute of Technology
  • Magazines established in 1967
  • Magazines published in Illinois
  • Magazines published in the United States stubs
  • Visual arts magazines published in the United States
  • Writing system stubs
  • Writing systems

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