science

Visual marketing

Visual marketing is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Visual marketing rather than just read about it. In short: Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.

Key takeaways

Visual marketing belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Visual marketing to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Visual marketing from memory before moving on to harder problems.

Reference excerpt

Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design. As a key component of modern marketing, visual marketing focuses on studying and analyzing how images can be used to make objects the center of visual communication. The intent is that the product and its visual communication therefore become strategically linked and inseparable and their fusion is what reaches out to people, engages them and defines their choices (a marketing mechanism known as persuasion). Not to be confused with visual merchandising, that is one of its facets and more about retail spaces; here, Marketing gets customers in the door. Once inside, merchandising takes over—affecting the placement of products, signage, display materials, ambiance and employee staffing. Utilizing images and visuals makes a marketing plan better. Images make concepts and intangible ideas more concrete, influencing the perception of the audience. This helps the audience envision a brand and its message in their mind's eye and make it more memorable during the time of purchase. Visual marketing can be a part of every aspect of the Communication Mix. Marketing persuades consumer's buying behaviour and Visual Marketing enhances that through factors of recall, memory and identity. Growing trends in the usage of picture based websites and social networking platforms like Pinterest, Instagram, Tumblr, and Timeline feature of Facebook justifies the fact that people want to believe what they see, and therefore, need for Visual Marketing. Visual marketing includes all visual cues like logo, signage, sales tools, vehicles, packaging, labeling, uniforms, right to your Advertisements, Brochures, Informational DVDs, Websites, everything that meets the Public Eye and can create a direct visual reference for a brand, product or service.

History

… excerpt ends here. Continue reading the full article.

Worked examples

Example 1 — a first encounter with Visual marketing

Start with the simplest possible case. Write down what Visual marketing claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Visual marketing before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Visual marketing ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Visual marketing

In research: Visual marketing appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Visual marketing in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Visual marketing is common in secondary-school and first-year university syllabi. It links to neighbouring topics Types of marketing, Visual perception, so understanding it makes those chapters shorter.
In everyday life: Look for Visual marketing outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Visual marketing in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Visual marketing means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Visual marketing out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Visual marketing in simple terms?

Why does Visual marketing matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Visual marketing?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Visual marketing.