Vket, also known in full as Virtual Market, is a virtual market event that has been hosted on the social platform VRChat since its inception in 2018. The event was created by VRChat player "Phio", and is organised by the Japanese virtual events business, Hikky. To date, fifteen events have been held at a frequency of two per year. Brands including Hewlett & Packard, 7 Eleven and Disney have hosted booths and exhibited products. Attendance has increased in line with the events popularity surge, with many totalling in the hundreds of thousands. Multiple other versions of the event, also organised by Hikky, include ComicVket, MusicVket and VketReal. Multiple Vkets have broken records, including the Guinness World Record for "most booths at a virtual reality market event" at Vket 4 and "most avatar photos posted on Twitter in one hour" at Vket 6. Subsequent Vket events also broke records.
Format Virtual Market is set up as a virtual exhibition, hosted on the social platform VRChat. Exhibitors sign up for free and are then able to host an exhibit. Earlier Vkets had limited spaces for exhibitors, however this number has increased as the event has become more popular. Visitors to Vket events are able to make purchases through either the Japanese website Booth.pm, or through the e-commerce platform of the venue host. These are accessible through external links that can be interacted with at the virtual event. Product samples and QR codes are also made available to visitors.
History
Virtual Market began as a project of VRChat player, "Phio the Alchemist". After hearing content creator Nekomasu talk about creating a country in VR space, Phio aimed to create fictionalised versions of real world cities, such as Tokyo, Japan, within the virtual space, in an effort to increase the amount of people who live there. To realise this, Phio learned how to model using the game engine, Unity. Spotting a growing trend for selling avatar models, Phio conceptualised an idea for a virtual event where individuals can showcase their work, for others to both enjoy and potentially purchase, having spent a period of time in VRChat and witnessing other creators publishing their work for free, Phio wanted to help expand the movement. For each Virtual Market, the concept of the Vket events were based on Comiket and Anime Expo, whilst the selling of products and assets through Japanese site Booth.pm, were comparable in function to Etsy. Hikky, the organiser of Vket, was founded in 2018 by businessman Yasushi Funakoshi and artist Mika Sawae, among others. Funakoshi was initially sceptical about running a virtual events business, so drew on his prior experience as a student and business owner, and found himself able to form a partnership with Phio, who became Chief Virtual Officer. The first Vket was held during August 2018 for a period of one day, featuring 76 exhibitors in a VRChat world lacking a particular theme. Exhibitors displayed their content and assets in virtual "venues", with purchases being made through Booth.pm. The event became the top trending topic on Twitter, drawing publicity to Vket. Companies including Nijisanji, Seven & I Holdings and Gugenka joined as exhibitors for the second Vket. Performance issues experienced at the first Vket meant that the second Vket event required certain restrictions, these being a limit of 10MB for booths with a limit of 4x3x2m and a polygon limit of 70,000 for user avatars, with other limits also applied to renderers and colliders.
Vket Cloud In November 2021, Hikky raised ¥6,500,000,000 (US$57,000,000) in capital funding, from a procurement close with NTT Docomo. Hikky directed the funds into the organisation in an effort to expand their VR services domestically and in foreign regions, including the building of an "open metaverse". Hikky raised a further ¥500,000,000 (US$3,140,000) from shares with business partner Mediadoo Inc. in January 2022. Hikky realised their goal of creating a virtual metaverse on the fifth anniversary of Vket, through Vket Cloud, which was made available as a general service, after initially only being available to other companies, on 20 April 2023. A year later, Hikky announced the release of a dedicated browser world called "Vket Cloud: Entrance", run on the Vket Cloud engine. The world was made accessible to both PC and smartphone users, allowing up to fifty total connections at one time, with private registration only events also supported. The intention was to allow anybody to host and access their own events.
ComicVket Set up as a doujinshi sales event, ComicVket was first hosted by Hikky from 10-12 April 2020 on VRChat, cluster.mu and STYLY, as "ComicVket 0". The event focused specifically on manga, and allowed visitors to make purchases in the same manner as Vket. Whilst VRChat requires the use of a VR headset, cluster.mu and STYLY did not, differentiating itself from other virtual events. The second ComicVket, "ComicVket1", was held from 13-16 August 2020, was attended by over 100,000 and had 337 doujinshi circles exhibit. Due to being hosted during the COVID pandemic, the event offered a way for companies to keep in touch with their customers. ComicVket 2, the third event, was held simultaneously with MusicVket 3 from 6-14 November 2021. Products were able to purchased both digitally and by mail. 180,000 visitors attended ComicVket 2 in total. The fourth event, ComicVket 3, was held from 23 February to 5 March 2023 and was centered around books. "Doujinshi Tower" was opened as a way for visitors "to discover a variety of books".
Previous events
… excerpt ends here. Continue reading the full article.




![Vket: The second VketReal was held at Shibuya Sakura Stage [ja] in Shibuya, in addition to three other venues.](https://upload.wikimedia.org/wikipedia/commons/thumb/d/db/Shibuya_Sta._Sakuragaokaguchi_District_Christmas_Tree_Illumination.jpg/1280px-Shibuya_Sta._Sakuragaokaguchi_District_Christmas_Tree_Illumination.jpg?utm_source=en.wikipedia.org&utm_campaign=parser&utm_content=thumbnail)
