science

Vntana

Vntana is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Vntana rather than just read about it. In short: Vntana (stylized as VNTANA) is an American company that has made see-through displays and currently creates 3D and augmented reality content management systems. History In 2012 the company was founded in Los Angeles by Ashley Crowder (the company's CEO) and Ben Conway (the company's COO).

Key takeaways

Vntana belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Vntana to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Vntana from memory before moving on to harder problems.

Reference excerpt

Vntana (stylized as VNTANA) is an American company that has made see-through displays and currently creates 3D and augmented reality content management systems.

History In 2012 the company was founded in Los Angeles by Ashley Crowder (the company's CEO) and Ben Conway (the company's COO). The company's name is derived from "ventana", the Spanish word for "window". They developed a display called the "V-3 Hologram System" that consists of hardware and software to project transparent floating images using Pepper's ghost. Their device also includes the ability for users to manipulate the floating images with gestures. The company is headquartered in Van Nuys, California.

Transparent displays During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana transparent image of tennis player Roger Federer, to which fans could serve tennis balls. The company has also worked with Pepsi on its marketing campaigns. In 2016 Vntana produced the first transparent image based karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a transparent image of Thomas. It also released a selfie device, in which users can produce transparent images of themselves, called the Hollagram Selfie Booth, created from a full body scan. Users then received a video of the experience. Lexus has also partnered with Vntana in order to provide transparent images of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size transparent images of its inductees.

3D and augmented reality Vntana launched its 3D and augmented reality software platform for online retailers around the time of the COVID-19 pandemic. According to Robin Meyerhoff, the process created “virtual versions of products” for customers to “try on items at home”, or virtual versions of furniture to place around the house, as in the case of Ikea. Vntana creates content management systems for virtual products for company websites. Its suite of software for content management including 3D optimization to enable fast loading of 3D models on eCommerce as well as rendering 2D images and videos to generate marketing content. By 2021 the company had raised $12.5 million in investment from investors including Mark Cuban. That year Vntana became a resident of the New York Fashion Tech Lab. Early clients of the service included Hugo Boss, Adidas, Deckers, Staud, and Diesel. The platform has also served companies like YKK in modeling custom designs for sale for its fasteners. They also partnered with virtual firms Unity and Unreal.

References

Worked examples

Example 1 — a first encounter with Vntana

Start with the simplest possible case. Write down what Vntana claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Vntana before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Vntana ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Vntana

In research: Vntana appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Vntana in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Vntana is common in secondary-school and first-year university syllabi. It links to neighbouring topics 2012 establishments in California, Augmented reality, Holography industry, so understanding it makes those chapters shorter.
In everyday life: Look for Vntana outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Vntana in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Vntana means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Vntana out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Vntana in simple terms?

Vntana (stylized as VNTANA) is an American company that has made see-through displays and currently creates 3D and augmented reality content management systems. History In 2012 the company was founded in Los Angeles by Ashley Crowder (the company's CEO) and Ben Conway (the company's COO).

Why does Vntana matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Vntana?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Vntana.