In January 2022, 15—the pseudonymous Massachusetts Institute of Technology (MIT) artificial intelligence researcher and creator of the non-commercial generative artificial intelligence voice synthesis research project 15.ai—discovered that the blockchain-based technology company Voiceverse had plagiarized from their platform. Voiceverse marketed itself as a service that offered AI voice cloning technology that could be purchased and traded as non-fungible tokens (NFTs). Amid heightened controversy over NFTs in the gaming industry, voice actor Troy Baker (who has been described as one of the most famous voice actors in video games) announced his partnership with Voiceverse on January 14, 2022, triggering immediate backlash over concerns about the environmental impact of NFTs, potential for fraud, predatory monetization in video games, and the potential of AI displacing jobs for human voice actors. Later that same day, 15 revealed through server logs that Voiceverse had generated voice lines using 15's free text-to-speech platform, pitch-shifted the audio to make them unrecognizable, and falsely marketed the samples as their own technology before selling them as NFTs. Within an hour of being confronted with evidence, Voiceverse confessed and stated that their marketing team had used 15.ai without proper attribution while rushing to create a technology demo to coincide with Baker's partnership announcement, further exacerbating the already negative reception to the original announcement. In response, 15 replied "Go fuck yourself"; the interaction went viral and garnered a large amount of support for the developer. News publications universally characterized this incident as Voiceverse having "stolen" from 15.ai. The next day, Baker appeared on a podcast and stated that his motivation had been to help independent creators who were unable to afford professional voice actors. Following continued backlash and the plagiarism revelation, Baker ended his partnership with Voiceverse on January 31, 2022. Subsequently, the incident was documented in multiple AI ethics databases, criticisms of predatory monetization in video games, and retrospectives as one of the earliest instances of plagiarism and theft stemming from artificial intelligence during the AI boom. After its parent company LOVO, Inc. filed for Chapter 7 bankruptcy, Voiceverse shut down and ceased all operations on May 27, 2026.
Background
Troy Baker
Troy Baker is a prominent voice actor in the video game industry best known for his performances as Joel Miller in The Last of Us franchise. Baker has been described as "ubiquitous" by Polygon, "one of the most high-profile and prolific voice actors in video games" by Eurogamer, and "arguably the most famous voice actor in the gaming industry" by GameGuru. His other prominent roles include voicing Agent John "Jonesy" Jones in Fortnite, Booker DeWitt in BioShock Infinite, and both Batman and Joker in multiple Batman video games. As of October 2025, Baker holds the record for the most acting nominations at the BAFTA Games Awards, with five between 2013 and 2021.
Voiceverse Voiceverse is a blockchain-based startup founded by the Bored Ape Yacht Club that marketed itself as offering AI voice cloning technology in the form of NFTs. Prior to the announcement of their partnership with Baker, Voiceverse had partnered with LOVO, Inc., an AI voice platform that, according to LOVO, could generate human-like voices. Voiceverse stated that any user who purchases a voice NFT would have unlimited and perpetual access to the voice model, which could be used to create content such as audiobooks, YouTube videos, podcasts, e-learning materials, in-game voice chat, and Zoom calls. Voiceverse promised that buyers would "OWN [sic] all of the IP" of content they created using these voices. Voiceverse's roadmap included plans to release 8,888 initial voice NFTs, a feature to add emotions to existing voices, and the ability for users to mint their own voices as NFTs. Prior to Baker's partnership, Voiceverse had also partnered with voice actors Charlet Chung, who voices D.Va in Overwatch, and Andy Milonakis of The Andy Milonakis Show.
15.ai
15.ai is a free web application launched in 2020 that uses artificial intelligence to generate text-to-speech voices of fictional characters from popular media. Created by a pseudonymous artificial intelligence researcher known as 15, who began developing the technology as a freshman during their undergraduate research at MIT, it was an early example of an application of generative artificial intelligence during the initial stages of the AI boom. The platform showed that deep neural networks could generate emotionally expressive speech with only 15 seconds of speech; the name "15.ai" references the creator's statement that a voice can be convincingly cloned with just 15 seconds of audio, as opposed to the tens of hours of data previously required. 15.ai became an Internet phenomenon in early 2021 when content utilizing it went viral on social media and quickly gained widespread use among various Internet fandoms. 15 has emphasized that it remain free and non-commercial; it only requires users to give proper credit when using the service for content creation.
NFTs in the video game industry
By early 2022, NFTs had become highly controversial within the gaming industry. Critics raised concerns about their environmental impact due to the significant energy consumption of blockchain technology. In addition, the prevalence of scams, fraud, and potential money laundering associated with NFT sales, as well as fears that NFTs were a new form of predatory monetization following the increasing frequency of loot boxes, caused vocal pushback from the gaming community. Several major gaming companies had begun exploring NFT integration into their products, though fan backlash had already forced some projects to be cancelled. On December 16, 2021, the developers of S.T.A.L.K.E.R. 2: Heart of Chernobyl announced that they would be including NFTs in the game, but cancelled within an hour of the announcement due to immediate universal backlash. Simultaneously, the rise of AI voice technology raised concerns among voice actors about potential job displacement and the devaluation of their work amidst the voice acting industry's ongoing struggles for better compensation and working conditions.
Partnership announcement and backlash
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