WFYI (channel 20) is a PBS member television station in Indianapolis, Indiana, United States. It is owned by Metropolitan Indianapolis Public Media, Inc. alongside NPR member WFYI-FM (90.1). The two stations share studios between Pierson and Illinois Streets (using a North Meridian Street address) north of downtown Indianapolis, within the city's Television Row section. The TV station's transmitter is located on West 79th Street and Township Line Road on the city's northwest side (near Meridian Hills). After a years-long fight to start public television, much delayed by competing tower site plans proposed by commercial stations, WFYI debuted on October 4, 1970. Its foundation was supported by a women-led fundraising drive to raise the first year's operating expenses. In addition to airing PBS and other public television programs, WFYI also produces programs of local and regional interest.
History
Prologue Channel 20 was allocated for non-commercial educational use in Indianapolis by the Federal Communications Commission in 1952; however, in 1958, I. Lynd Esch, the president of Indiana Central College, now the University of Indianapolis, asked the FCC to allocate channel 13, then in a disputed application process, for educational use. Esch believed channel 20 would never be used because it was in the ultra high frequency (UHF) band and not all homes could receive it. A booster group, the Indianapolis Committee for Educational Television, was formed in 1960, with the idea of bringing in educational programming from Indiana University for broadcast or possibly supporting a station to be built by Butler University or Indiana Central College. Butler applied for channel 20 in September 1962, though it admitted at the time that its plans were incomplete. At the end of 1965, the Metropolitan Indianapolis Television Association, a new group headed by Esch, applied for channel 20. At the same time, WTTV in Bloomington sought permission to move its transmitter to a site in Indianapolis, which it would share with the new educational station alongside other donations by WTTV founder and owner Sarkes Tarzian; studios would be on the Indiana Central campus. The idea of sharing the tower with WTTV and a second proposed commercial independent station for Indianapolis was part of a leverage strategy to try and convince the FCC to let WTTV move its facility from Bloomington, where it had been at a disadvantage to the Indianapolis network affiliates. Two of the Indianapolis network affiliates—WISH-TV and WLWI—then made a counter-offer to the television association in 1967 to permit the use of one of their towers and provide $350,000 in equipment, noting that the WTTV tower move condition was a hindrance to approving channel 20. WTTV responded by sweetening its proposal, stating that it would offer the use of the existing WTTV mast at Trafalgar to Indiana University, which was in the process of building WTIU (channel 30). The effect was to mire the establishment of channel 20 in a dispute between commercial stations. In June 1967, the FCC rejected WTTV's proposed relocation. The application sat in limbo, but progress was reported by October, even though the channel 20 proposals had to be amended to specify a new tower site. Plans firmed up in early 1968 with the appointment of a general manager; the selection of WISH-TV's tower for the channel 20 antenna; and proposals to use studios of the Christian Theological Seminary as well as equipment donated by WISH, WLWI, and WFBM-TV. In July, the amended application was mailed to the FCC, but another problem bogged down approval. The new WISH tower was objected to by WLFI in Lafayette, Indiana. Like WISH, WLFI was a CBS affiliate, and WLFI feared that WISH would encroach on its territory to its detriment. During this time, WTIU began broadcasting in March 1969, but Indianapolis was still the largest city in the nation without an educational station. Richard K. Shull, television columnist of The Indianapolis News, criticized local residents that had not moved to Indianapolis from elsewhere for not understanding the benefits of such a station and demonstrating "monumental apathy and rampaging lassitude". Mayor Richard Lugar formed a group to raise funds to sustain operations and receive a matching grant.
Construction and launch After meeting its fundraising deadline and modifying its application to specify a tower owned by WFBM-TV, thereby bypassing the WISH tower dispute, the impasse finally broke at the end of June 1969. The FCC granted the construction permit on June 26, and a federal facility grant was approved days later. By October, there were call letters—WFYI—and facilities, but no fund drive had yet been slated to raise $350,000 needed to finance the first year of operational expenses, raising the prospect that nothing would come of all the effort. When Sesame Street debuted nationally that fall, WLWI aired the series until WFYI could begin broadcasting.
Early 1970 was spent raising funds to put WFYI into service. A major effort was mounted starting on March 1, involving more than 9,000 women selling charter memberships door-to-door; churches announcing the fund drive from their pulpits; and the organization of a fundraising auction. That day, WLWI aired a 30-minute sampler of educational programs. Response to the door-to-door effort was reported to be greater than anticipated, but a lack of knowledge of educational TV programming and bad weather worked against it. Within a month, the group, led by Ardath Burkhart and dubbed "Ardath's Army", had raised more than $250,000, which was enough to assure that WFYI would sign on the air and resulted in a congratulatory telegram from first lady Pat Nixon. The launch was originally set for September 1970, but equipment issues resulted in a month's delay. The transmitter was activated on September 16, and WFYI began programming on the evening of October 4, becoming the first new television station in Indianapolis since 1957. The next day, PBS began operations in replacement of National Educational Television. Offices were maintained at Oldfields until WFYI moved into the former WISH-TV studios at 1440 Meridian Street in August 1971, enabling it to start producing its first local programming on January 2, 1972.
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