WSES (channel 33) is a television station licensed to Tuscaloosa, Alabama, United States, serving the western portion of the Birmingham market as an affiliate of the digital multicast network Heroes & Icons. The station is owned by Howard Stirk Holdings, a partner company of the Sinclair Broadcast Group. WSES's advertising sales office is located on Golden Crest Drive in Birmingham, and its transmitter is located near County Road 38/Blue Creek Road, east of State Route 69 near Windham Springs. WGWW (channel 40) in Anniston operates as a full-time satellite of WSES.
History
As an independent station The station first signed on the air on October 27, 1965, as WCFT-TV. Originally operating as an independent station, it was the first television station to sign on in western Alabama. It was originally owned by Chapman Family Television, a consortium of eight Tuscaloosa businessmen who saw the benefits of operating a television station to serve west-central Alabama, in terms of both business and community service purposes. However, the station did not return a profit suitable enough for its owners throughout its first two years of operation, an issue that led Chapman Family Television to sell the station to South Mississippi Broadcasting, Inc. (later Service Broadcasters) in 1967, becoming the company's second television station, after flagship WDAM-TV in the company's home market of Hattiesburg, Mississippi. The new owners rejuvenated WCFT by heavily investing in the station, purchasing new broadcasting and transmission equipment, and improving the station's image. In addition to carrying syndicated programming, WCFT-TV also aired network programs from CBS and NBC that were not cleared for broadcast in the Birmingham market by WAPI-TV (channel 13, now WVTM-TV), which WBMG (channel 42, now WIAT) did during that same timeframe.
As an exclusive CBS affiliate On May 31, 1970, when WAPI-TV formally removed CBS programming and became the exclusive NBC affiliate for the Birmingham market, WCFT-TV became an exclusive CBS affiliate; WBMG in Birmingham (which had been affiliated with the network since it signed in October 1965, in a similar split arrangement with NBC) and WHMA-TV (channel 40) in Anniston (which had been an exclusive CBS affiliate since it debuted in October 1969) also became exclusive CBS affiliates, with each serving different portions of central Alabama. Even though Tuscaloosa is 58 miles (93 km) southwest of Birmingham, CBS opted to retain its affiliation with WCFT because, at the time, WBMG suffered from a severely weak broadcast signal that did not provide adequate coverage to all of central Alabama. Despite Birmingham's relatively close proximity to the city, the WBMG signal barely covered Tuscaloosa. Even after channel 42 increased its transmitter power to 1.2 million watts in 1969, it provided marginal to non-existent coverage of much of west-central Alabama. As such, many cable providers in the western part of the market opted to carry WCFT rather than WBMG. WCFT regularly trounced WBMG in that portion of the market (even in western areas of the Birmingham metropolitan area that could receive WCFT's signal). Unlike WBMG, channel 33 was fairly competitive with WBRC-TV (channel 6) and WAPI/WVTM, especially with its local newscasts that focused almost exclusively on western Alabama. Although the area was only served at the time by WCFT and Alabama Public Television satellite station WIIQ (channel 41) in Demopolis, Arbitron decided to break off Tuscaloosa into its own separate television market in 1977, placing it at a ranking below #170. On January 1, 1978, Service Broadcasters sold WDAM and WCFT to Beam Communications (which changed its name to Beacon Communications in June 1989). On August 20, 1990, Beacon sold WCFT and WDAM to Federal Broadcasting.
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